Assorted Illustration

In 2022 masses of people were learning what cryptocurrency was. Defido reached out looking to create something approachable, that felt playful but intentional in a way you could trust. Each element (logo, image treatment, color, type) was built geometrically in a way that was easy to understand quickly and with a structure that felt precise. That precision is contrasted with a more playful, creative idea (the lower case "i" in the logo, the recoloring of the images, the vibrance of the blue).