Defido

Brand Design, Logo
Project Overview
Defido's goal is to be a welcoming space to all regardless of age, demographic, or background in the Web3 world. They're removing barriers to entry by developing an easy-to-use platform and creating a culture of knowledge sharing, becoming an access point for newcomers to begin their crypto journeys.
Design Approach
Structure meets play.
In 2022 masses of people were learning what cryptocurrency was. Defido reached out looking to create something approachable, that felt playful but intentional in a way you could trust. Each element (logo, image treatment, color, type) was built geometrically in a way that was easy to understand quickly and with a structure that felt precise. That precision is contrasted with a more playful, creative idea (the lower case "i" in the logo, the recoloring of the images, the vibrance of the blue).